The seminar in effective written communication
Customized for business, technical, financial, sales,
and marketing correspondence
Personalized for everyone responsible for producing letters, memos, bulletins, or reports
As a result of taking this course, students will be able to:
- Use a "building block" system to ensure efficient, effective communications
- Save time by pinpointing the objective and focusing only on pertinent information
- Organize information for clarity and interest
- Create immediate attention and maintain it all the way to the closing
- Gain the reader's good will by using the right language, style, and tone
- Lead the reader to the desired action or reaction
- Edit with confidence
One course for all your needs
Students learn to produce the kinds of writing their jobs require:
- Sales letters that get more appointments, strengthen relationships, and achieve more sales
- Technical reports that provide essential information quickly and clearly for a diverse group of readers and focus on solutions, not problems
- Audit reports that lead to improvements and are perceived as helpful, not judgmental
- Customer service letters that maintain goodwill, present unwelcome news diplomatically, and speak naturally without a form-letter feel
- Memos that inform concisely, request persuasively, and motivate readers to follow new policies and procedures through explanation, not edict
- E-mail that is not just "thrown together," but focuses on an objective and presents a professional image
In short, our system works for all kinds of business writing--technical, financial, sales, administrative, customer service, and executive.
What happens before, during and after an on-site two-day seminar to make it productive for the company and for each participant?
We begin with a job-related profile of each participant, based on information that the participant gives us.
Writing samples tell us the kind of writing participants produce--for example, technical reports, internal memos, formal and informal letters, proposals, and status reports.
Seventy percent of classroom time is devoted to writing on work-related situations and analyzing that writing. Participants learn how to examine the effectiveness of their own correspondence in lively interactive sessions directed by the seminar leader.
We literally dissect each piece of writing
- stripping out unnecessary language
- restructuring phrases, sentences, and paragraphs
- simplifying, changing, and clarifying language
- building linkage, transition, style
- repositioning and reorganizing information
- checking openings and closings to see that they match up with objectives
Six building blocks for effective writing
- Unfolding (organization, clarity, relevance)
- Envelopment (the "you" concept, focus on reader needs)
- Tone (character, mood, attitude, structure)
- Opening (direction, purpose, attention, interest)
- Release (change of pace for impact)
- Thrust (the call to action or reaction)
Practice sessions assure a high level of retention
In small break-out groups, we further analyze the writing of course participants. Analysis allows principles to be understood and learning to be permanent.
Stimulating exercises heighten interest while building skills
Exercises demonstrate procedures for slimming down language, selecting precise terminology, eliminating irrelevant information, and correcting grammar and punctuation flaws.
Skill strengthening exercises
Based on the participants' knowledge and control of grammar and punctuation, we supplement each program with exercises designed to strengthen skills where they are needed.
Although the session is over, the course continues. During the months following our course, participants send us additional job-related writing and receive detailed personal critiques from a private consultant.
In short, this is an intensive experience that leaves participants with an understanding of how to produce writing that meets its objectives.
How has LR Communication Systems helped people with diverse backgrounds reach a high level of achievement in written communication?
Here are some revealing comments . . .
"I thoroughly enjoyed your class! . . . The
course materials are excellent . . . You're a real professional and an excellent
Lynn DeVenezia-Tobias, Hoffman-LaRoche
"I find that my
thoughts flow more freely on paper. Using the skills I've learned in this
course will most definitely improve my writing. I will recommend this course
to my boss and suggest that everyone in my area take it."
Balwent Singh, Accountant, New York Life Insurance Company
"Mr. Max was fabulous in his presentation.
I enjoyed every minute and learned so much."
Vija Spraque, Hoechst-Celanese
"This course has taught me how to plan,
think, and organize what I want to say to my reader . . . how to get my message
Anonymous, Port Authority of NY & NJ
"I am excited about the things I've
learned in this course. I believe that I will be able to reduce my thinking
time and surely my writing time, as I now know how to focus my efforts . . . and
I would highly recommend the course to anyone who relies on written communication."
Nicholas Scardino, Credit Analyst Midlantic, Midlantic National Bank
Continuing education credits
Effective Written Communication conforms to the guidelines established by the International Association for Continuing Education and Training and qualifies for 15 contact hours (1.5 CEUs). Credit for this course may be granted by many professional organizations or by national, state, or local licensing boards when you submit this course description and your certificate of completion. We recommend that you contact your own board or organization to verify its requirements.